Nature's Variety

About Nature’s Variety  Nature’s Variety is an independent pet food company based in St. Louis, Missouri with manufacturing operations in Lincoln, Nebraska. Our purpose is to empower people to transform the lives of pets. We believe the best nutrition comes from healthy, natural ingredients. Our team is passionate about providing proper, holistic nutrition for your dog and cat.

Nature’s Variety makes a variety of premium, wholesome, natural foods to keep pets healthy and happy. The company produces pet food through two brands – Instinct, the leader in raw pet food; and Prairie, a balanced holistic line of food.